Identity Theory: David Gauntlett

David gauntlett suggests that the media provides us with 'tools' to construct or identities. He believes that in the past the media has projected singular messages about male and female identities, however he states that there is a higher degree of intertextuality in todays media with more room for interprutation; as well as the media today presenting a wide diverse range of celebrities and characters from whom we may pick and mix ideas. When learing this audience theory I found this video helpful, straight forward and easy to understand. This is also a key theory to keep in mind when presenating characters in a thriller opening scene; I must make sure the represenations are interputed in the correct way to ensure they are not damaging in any way to a certain social group or individual.